What publishers can learn from publishing

Publishers are having to take in a lot right now. They’re told to act like software businesses, innovate like startups, think like the music industry, learn from railroad and car companies, reskill, upskill, change suppliers, build distributed workflows, and reinvent their content models and revenue streams. And as they get more and more overwhelmed by all this pressure, a kind of paralysis can set in. Or an expensive kind of writhing in quicksand.

Stop a second. Publishers have wicked entrepreneurial skills. Perhaps they know everything they need to know already, and just need to recognise it. Continue reading

Old Mutual wastes millions insulting us

UPDATED, 15 Dec 2012: Today I received a considered response from David O’Brien, GM of Customer Engagement at Old Mutual. I’ve added it below. Thanks, too, to Ursula van der Westhuizen at Old Mutual for getting in touch about it.

Old Mutual 2012 calendarI’m an Old Mutual client – I have a retirement annuity with them. Today I received from them the crappiest calendar I have ever seen. Is it a Christmas gift? It’s not even pretending to be one. A gift would be something you might want to keep. An advert? It’s a pretty awful advert. And it certainly won’t do what the cover letter hopes it will: “May this calendar remind you every day that as an Old Mutual customer you can count our advice and full support as you strive to achieve your lifetime goals.” Full support? Your customer support is about as utterly ordinary as anyone else’s. Advice? From the wise guys that produced this thing? Continue reading

Ereaders for Christmas? My recommendations

KindleEbook reading goes mainstream when a country has its first Ereader Christmas: that day when half the folk at your family gathering got ereaders for presents. The evidence will be loose and anecdotal, but I reckon this month we’ll see South Africa’s Ereader Christmas. I’m already being asked regularly by friends not whether they should get an ereader for their partner or parent, but which one to get.

I’m unashamedly an Amazon Kindle fan. Not of the device, the tech, or even the generally great prices, but because the customer service is in a league so far above anything else that buying anything else right now is just masochistic. Moreover, there are free Kindle apps for all your other devices, too (phone, PC, tablet), and they’re as nice or nicer to use than their competitors’ software. The Kindle is absolutely the way to go. Continue reading

How I learned to make ebooks

Today I was asked how I learned to make ebooks. The question came from a client contact who I assume was interested in learning more, rather than leaving all the work and decisions to suppliers. This is great – as a publisher, the more you know how to do yourself, the more equipped you are to make creative decisions. And, frankly, the more likely you are to still have a publishing job in ten years. Continue reading