Publishers are having to take in a lot right now. They’re told to act like software businesses, innovate like startups, think like the music industry, learn from railroad and car companies, reskill, upskill, change suppliers, build distributed workflows, and reinvent their content models and revenue streams. And as they get more and more overwhelmed by all this pressure, a kind of paralysis can set in. Or an expensive kind of writhing in quicksand.
Stop a second. Publishers have wicked entrepreneurial skills. Perhaps they know everything they need to know already, and just need to recognise it. Continue reading

