Disruptive innovations in emerging markets: Mxit, Siyavula, Paperight and Worldreader

At the superb publishing-technology conference Tools of Change for Publishing last week, Michael Smith of Worldreader and I presented a session called ‘Disruptive Innovations in Emerging Markets: Mxit, Siyavula, Paperight and Worldreader’. Here are my notes, and you can see Michael’s slides on Slideshare.

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I come from Cape Town, South Africa, and my background’s in educational publishing and ebook production. South Africa is like two different countries: about 2 million wealthy people who support the publishing industry (excluding schools publishing, where the state is the largest client by far), and about 48 million people who could never afford an ereader, don’t have credit cards to buy things online, or can’t afford to physically travel to a bookstore. So to make it possible for most people to read books, we need to totally rethink how we sell books. And that’s going to take some disruptive innovations. Continue reading