Strategic publishers have to make an impact – our books are in a battle for hearts and minds. That battle is increasingly won or lost in AI chat windows. How do we ensure that our ideas are in those conversations?

The answer is simple, but it’s not cheap: we have to publish writing that is great for humans – clearly and creatively written, well-structured, carefully edited, cleanly presented, interesting, novel, accessible, and trustworthy. And we need to publish it on the open web as well-constructed HTML pages.

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AI companies have stopped at nothing, least of all the law, to hoover up every bit of good writing they can find, because that’s what makes AI worth anything at all. They’ve triaged and ingested it all to feed their magnificent robots. And they absolutely can’t afford to stop now. They also can’t afford to feed AI’s own writing back to itself over and over: the models will collapse. They need fresh content, rich with human ingenuity, to keep their models alive.

Read my new post on the Electric Book Works website or on LinkedIn, where you can also leave your thoughts in the comments.