Over at Electric Book Works, we’re often deep in the plumbing of the Electric Book workflow, the software we created for making books in multiple formats. If you’re curious about that work, I have written a few pieces there that may be interesting.
‘Producing The Economy with the Electric Book workflow‘ is a case study in multi-format book production, explaining how we built a huge, open-access economics textbook for web and print publication. It’s a great example of the symbiosis of print and digital publishing:
… the practical matter of skills has framed the evolution of publishing as ‘print vs digital’, when of course the conversation should be about print and digital. Not just because we’re stuck with a multi-format world whether we like it or not, but because print and digital formats are symbiotic. …
Print books generate instant credibility. They carry a sense of permanence and authority that digital formats cannot muster.
… Web publications struggle to muster the authority of a printed book, but they scale instantly and allow for a range of funding models.
So, when a book needs to make an impact, it simply must be in print and digital formats. It cannot have impact without the authority of print. And it cannot have impact without the scale of the web.
In ‘Book production with CSS Paged Media’ I explain in more detail how we create print books using HTML and CSS. It has lots of pictures. And also explains:
In our team, we dedicate a significant piece of everyone’s time to technical skills development – both editors and designers – to reduce dependency on developers. And, as our technical lead, I have to spend at least half my time learning or training others. A commitment to digital-first publishing is a commitment to a serious learning curve.
And in ‘Publishing research in useful formats‘ I explain how and why it’s important not to bury research publications in inaccessible PDFs; and the exponential value to be had from publishing as web pages in particular. Ultimately, if you can publish in multiple formats at once, you get a bunch of value, since different people will have different needs and preferences:
It can be very powerful to hand a high-quality printed book to an influential person. A beautiful printed book lends a project real credibility.
Many people like to download and print out PDFs to read on paper, or to use PDFs in PDF-annotation apps on tablets. Those PDFs must be optimised for use on screens, including clickable navigation and reasonable image sizes. (That is, they are not the same as PDFs for book printing.)
Many people do their reading on their phones today. Mobile-friendly web pages are much easier to read and bookmark on a phone.
Many people like to read long-form content on an ereader, like Amazon Kindle. A key feature of this is the ability to highlight and annotate as you read, and to see what others are highlighting. If your research is available in the Kindle store (or other stores like iBooks), it’s easy for people to find and annotate it like this.
Web pages are easy to share on social media. Today, we get many of our recommendations from contacts sharing links on social media. So website versions of research can be critical for getting others to share your work in this way.
Search engines likely rate web pages higher than PDFs, for various reasons. So research published as web-page content (as opposed to PDFs for download) will be far more visible and popular in search results.
You can get in-depth analytics from website publications. Using a service like Google Analytics you can see what people read most, what they search for, and where they are, right down to city level.
Well-constructed web pages are better for accessibility: for instance, for read-aloud screen readers and high-contrast displays for the visually impaired. And good accessibility has the added advantage of being useful to voice-driven services, such as Google Assistant, which can read out web pages in response to a user’s voice requests.
Website versions can be updated instantly, should information change.