In my job, I get to talk to many different people about their publishing projects – big and small. And the biggest concern is always: what can we achieve with our budget?

The first step is always to ask: what is your book’s job?

Second, we make sure that all their bases are covered: expertise, development, distribution, and promotion.

Third, we get brutally honest about cost-and-quality trade-offs.

I’ve written about these three steps in a series of articles on LinkedIn (at the links above) and also published on the Electric Book Works website. I hope they are useful if you are planning a publishing project.

And do get in touch if you’d like a friendly conversation about your project. I have no-obligations calls with people planning new publishing initiatives all the time, and would be happy to chat about yours, too.